I was at an event recently and got into a conversation about how I work with some clients on roundtable events. The discussion quickly moved to the fact that events aren't PR, they're BD. I don't think it's that cut and dry.

If you work in legal marketing, you'll know how challenging it can be to get partners engaged in content creation.

Marketing leads spend weeks, sometimes months, chasing partners for content. They ghostwrite, edit, chase again and eventually get something genuinely interesting out the door. Maybe it goes on LinkedIn. Maybe it makes the newsletter. And then it just… sat there.

Long gone are the days when regional law firms were thought of as high street alternatives, only serving the needs of the local community. Now the term “regional law firm” doesn’t really cut it.